Spotting the Fakes: Deep Dive into Deep Fakes and Their Role in Cybercrime

Phishing tactics have been a persistent threat for years, and with the ever-changing digital landscape, we can always count on cyber criminals to stay updated. We have talked about many phishing tactics in the past, however 2024 has brought a new tactic that feeds on the power of AI.

But it has also posed a threat, as individuals now could have the opportunity to fabricate videos of others saying or doing something they never actually did or even pretend to be someone else. Concerns about the impacts of deep fakes have led to social media platforms, including Facebook and Twitter banning them from their networks.  

But it has also posed a threat, as individuals now could have the opportunity to fabricate videos of others saying or doing something they never actually did or even pretend to be someone else. Concerns about the impacts of deep fakes have led to social media platforms, including Facebook and X (previously Twitter) banning them from their networks  

Paul Walker appears in Fast and Furious 7 following his death,  

Deepfake Phishing

“Deep Fake” gives cyber criminals the opportunity to use highly personalized and convincing attacks to confuse and manipulate individuals. Try to imagine a scenario where you are asked to complete a task for your employer only to realize that the face and voice you had trusted were not genuine. There are several ways “deep fake” can be weaponized against business’s 

  • Video Calls: A Cyber Criminal can use deep fake over a video call to coax victims into sharing confidential information, if you feel suspicious verify their identity by asking the individual on the other end to turn their head sideways. 

“Deepfake” technology, which has advanced steadily over the years, has the ability to engineer highly convincing fake videos and images using AI. The technology is extremely cool in theory, advancements in the tv and film industry have been made as it can be used to replace stunt doubles face’s, change lines of dialogue and even honor an actor who has passed.  

What is Deepfake?

  • Emails & Messages: Sending videos to an individual is a common way to prove trust by making their identities seem more credible.
  • Trusted Influencer: Cyber criminals can use celebrity or influencers faces to promote fraudulent products or even convince individuals into sharing information.  

(Credit:Metaphysic) 

Stay Aware

While unsettling, these circumstances emphasize the importance of staying up to date with the latest cyber security trends as technology develops. Deepfake is becoming increasingly more accessible and prevalent, but it is just getting started. It is important to…  

  1. Improve staff awareness 
  2. Utilize cyber security training for staff 
  3. Double check, implement authentication methods 
  4. Work with experts: CATS Technology has your back, if you feel suspicious of any media content, or encounter a potential deep fake attack don’t hesitate to reach out to our team of cyber security experts.